Maison Standards: unisex fashion

In a world where fashion is constantly evolving, consumer expectations are becoming increasingly demanding. At Maison Standards, we've decided to take a decisive step forward, in line with our deepest beliefs. We're making the bold choice to focus on designing unisex, sustainable, and high-quality clothing, while erasing the traditional divides between men and women. Because, ultimately, it's not up to us to dictate the rules of style, but up to you.

For several seasons, we've been observing a strong trend: our female customers are freely dipping into men's wardrobes, and our male customers are appropriating pieces we've designed for women. This phenomenon has grown, and we've decided to take this approach to its conclusion.

Maison Standards becomes a unisex brand.

A clearer, more refined collection

Our new approach simplifies everyone's experience. By offering a wardrobe for everyone, designed to fit all body types, we're creating a unified collection where everyone can find pieces that suit them, without worrying about traditional standards. You're free to choose, to experiment, and to express your style.

Sustainability at the heart of our creations

By focusing our collections on unisex, we reinforce our commitment to more responsible and sustainable fashion. Sharing materials helps limit waste and optimize resources. This gives us the opportunity to focus even more effort on the quality, detail, and durability of each piece. Less waste, more value.

A fashion that suits you

At Maison Standards, we believe in fashion that puts you at the center. Our unisex approach liberates style, allowing you to create unique looks by mixing and matching pieces to suit your mood and personality.

Our ambassadors will be at your side to help you create outfits that reflect this new freedom. Because more than ever, we believe that fashion is an exercise in personal expression, far from stereotypes and conventions.

The first French unisex brand

Maison Standards isn't becoming a unisex brand out of mere opportunism. We believe fashion must meet the real expectations of modern, environmentally conscious consumers. By refusing to produce massive collections destined to end up in sales, we are adopting a fairer vision that aligns with market expectations.

Maison Standards embodies this change and wants to free itself from the outdated practices proposed by the fashion industry.

Maison Standards, a shared changing room

Maison Standards offers clothing designed to be worn by everyone, promoting more responsible and economical consumption. Each item, whether a sweater, coat, or jacket, can be shared within a couple or family, reducing purchases while increasing the use of each garment. This represents a real return on investment, optimizing each piece and adopting a sustainable approach that combats overconsumption and reduces environmental impact.

We are proud to offer you a new fashion: a fashion that lasts, that is shared, that is passed on and that echoes the real expectations of our time.