You know that the Earth turns more slowly than fashion; that the seasons of nature have more meaning than the seasons of ready-to-wear; that it is easier to change your shirt than to change Planet; that we buy lots of things that we don't even have time to desire; that it is vain and absurd to buy clothes that we throw away as soon as they are worn, and not very pleasant to know that they will end up in a landfill in Ghana.
You know that you will still love this summer what you loved in the spring; that what makes things valuable is the time it takes to make them, as well as the love and care we give them; that consumerism pushes you to always want more, always too much; that the textile industry pollutes, and that all of this must change.
You know that fast fashion is not the solution, and you also know that consuming at -60% from premium brands only perpetuates a perverse system where only the quantities produced and sold count.
You know all this, but you're lost on what to do. Refuse to buy or stop dressing up? Of course not.
Like you, we love fashion, but we don't like the system that goes with it. To change fashion consumption standards faster, we need you to change yours too. Together, we have the power to make a difference and make the fashion industry understand that it needs to change!
Change the way you consume fashion, wean yourself off fast fashion and stop buying from brands with obscene margins, and the industry will change! It won't have a choice. Turn to honest and transparent brands that respect you and understand the urgent need to make a difference.
