From March 8th to 24th, 2024 inclusive , we invite you once again to give a second life to your old jeans for the 6th edition of our major recycling operation . A united approach towards cleaner and more responsible fashion. And to thank you for your commitment to us, a €15 voucher will be offered to you for each pair of jeans received* in our warehouses or in our stores.
THE BIG JEANS COLLECTION IS BACK
Your jeans have value
An ecological and supportive approach
Too small, too worn, too out of fashion, too full of holes... Too many, always too many! Every year, we throw away tens of thousands of pairs of jeans in France. This has a considerable environmental impact when you consider that the denim industry is the most polluting in the textile industry. To combat this pollution, it is necessary to give our jeans a second life.
Nothing is lost, everything is transformed!
We are committed to collecting ALL your jeans for recycling or redistributing them on the second-hand market with the help of our partner Le Relais .
Since the launch of the first edition of this collection, we have collected more than 7,100 used jeans , which represents more than 107 tons of CO2 that will not be released into the atmosphere.
How to participate?
Collection is organized online and in stores. It's a simple process: simply download your Colissimo label at the bottom of this page after logging in.
Upon receipt of your jeans in our warehouses or stores, they will be entrusted to the Le Relais association for recycling. For each pair of jeans collected, you will receive a €15 voucher to be deducted from your next purchase, usable on our e-shop and in stores, non-cumulative, and valid for 2 months from the date of issue*. Receive as many vouchers as you send us jeans!
A gesture that may seem simple, but which will shake things up.
Where do the collected jeans go?
Your old jeans will be collected and sorted by Le Relais, and will have different fates depending on their condition and quality: jeans in good condition will be given to disadvantaged people or resold at low prices in Le Relais shops; while damaged jeans will be revalued and transformed into thermal insulation or wiping cloths for industry.
Your old jeans have value, they deserve a second life.
*Jeans collection operation organized from March 8 to 24, 2024 inclusive on the maisonstandards.com website and in stores (Paris Beaurepaire, Paris Poitou, Lille and Lyon). Colissimo label to be collected in the "Jeans collection" section after creating or logging into your customer account. The collection concerns all jeans, all brands combined. A voucher worth €15, valid for a minimum basket of €60 (excluding gift cards) will be offered as a thank you for your commitment for each pair of jeans received; these vouchers are valid online and in stores and cannot be combined with each other or with other ongoing promotional operations. Valid for two months from the date of issue of the voucher.
